Step 1 .Presentation
Ask questions like these:
Where can you find advertisements? Why do companies advertise?
Do you watch advertisements on TV? Which are your favorite advertisements?
Put any useful notes and key words that arise out of this discussion on the Bb.
Step 2.Dialogue
(I.) Listening (Say to the class, “Now, we are going to listen to a discussion about an advertisement. It is a little bit long, so I’
Step3.Fill in blanks.
1.Do you think managers want to read what users think about a new piece of office equipment.
2.That’s a good way of giving information,but it’s not a good way of persuading people. For one thing, it’s boring, and people aren’t going to read an ad that looks boring.For another thing,one computer looks very like another.People aren’t going to remember the name of the product.
3.So what exactly are you suggesting?
4.Then we can put their comments at the top of te advertisement in big print.We can bring in some humour too. People enjoy reading humorous ads.
I’ll ask the company for a list of recent customers.
Step4.languag points:
1.I think it would be a good idea to have comments from secretaries and typists who are already using it 我想听听用过它的秘书打字员的评论是个好主意。
(1)句中的 have comment from…表达“听取…的意见／评价”，相当于listen to the views／opinions of…，from 接人，表听取别人的意见。e．g．
You‘d better have comments from your teachers and classmates．你最好听听你的老师和同学们的意见。
(2) 这个句子是委婉地提出建议的交际英语。句中would是will的过去式，但在此句型中并不表示过去，而是用来代替一般现在时，在说话人提出建议时为了把话说得委婉一点、含糊一点，实际是一种虚拟语气e.g
---- I’m afraid I’m putting on weight．我恐怕发胖了.
